Jamie Lyon is a lover of all things strategy, especially when it comes to defining new categories and launching new products. She combines that passion with her leadership skills to drive strategic initiatives as VP of Strategy & Business Development at Lucid. After a prestigious consulting role, Jamie earned an MBA from Stanford Graduate School of Business where she was appointed an Arbuckle Leadership Fellow. She later joined General Mills as the Wheaties brand manager, securing a partnership with Steph Curry before overseeing business development at a consumer packaged goods startup. She holds a B.A. in economics and Spanish from Dartmouth College.