Ilana Stern is a General Partner at Peterson Ventures, a seed stage venture capital firm with over $400m AUM investing in founders reimagining massive markets across SaaS and digital commerce. Prior to joining Peterson Ventures, Ilana was the Founder and CEO of Weddington Way, a direct to consumer e-commerce company, which was acquired by Gap Inc. in December 2016. After selling Weddington Way to Gap Inc., Ilana joined the executive team at Gap Inc. and was a leader in customer experience and innovation for the company. Prior to founding Weddington Way, she was a buyer for Bloomingdale’s. Ilana is also a lecturer in entrepreneurship at Stanford GSB and has been an avid angel investor. Identified as an “Accelerator” by WSJ, “40 under 40″ by SF Business Times, Stern approaches brand building with unwavering focus and industry-changing boldness. Ilana has an MBA from Stanford GSB and graduated summa cum laude from the University of Pennsylvania. Ilana currently serves on the board of directors of Tava Health, Trendsi, Nomad, Sora Finance, David’s Bridal, and Via Software.