Rachel Hofstetter

Chief Marketing Officer, Chatbooks

Rachel Hofstetter is the Chief Marketing Officer at Chatbooks, an app that helps busy parents automatically make photo books of their family’s everyday life. In the past two years, Rachel has led the company’s marketing efforts to achieve hyper-growth, tripling revenue each year.

Pairing lessons from her economics degree with creative storytelling experience honed working as a magazine editor, Rachel has designed a “data-first” and technology-driven marketing team that has won widespread brand marketing acclaim. The Chatbooks “Real Mom” videos (80 million views and counting) have each been recognized as Adweek’s Ad of the Day, and have exponentially grown sales through analytical advertising strategies.

As a former co-founder of a software startup (guesterly, acquired by Chatbooks in 2015), Rachel strongly believes in the partnership between marketing and product. She has hired a team and created processes to support this philosophy: 100% of creative team members can code, and marketing team members are a part of all product roadmapping conversations.

Rachel was first inspired to start her own business while interviewing entrepreneurs in her role as a magazine editor at O, the Oprah Magazine, and went on to write Cooking Up a Business, a best-seller from Penguin-Random House.

Find Rachel on Twitter (@rachelhoffy) and Instagram (@rachelhoffy1).

Learn more about our 2017 finalists

Alison Lutjemeier 

Amy Knapp

Ashley Dreier 

Dasha Kadulova 

Debi Mofford

Holly Rimmasch

Jamie Morningstar

Kira Booth

Laura Butler

Lindsey Kneuven

Mariah Hay

Michelle Denise Jackson

Rachel Hofstetter

Sandra Hemmert

Sharon Kitzman 

Trina Limpert 

Dr. Yolanda Chong

The Women Tech Awards

Thursday October 27, 2017

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