A CEO, board member, and an advisor, Misty strategically empowers companies to build and sustain lifetime product relevance through a keen understanding of global consumer needs and expectations. Under her leadership and with her help, the companies she has served have experienced 20-30% year-over-year growth.
Misty has extensive global experience at the senior executive level. Before coming to Carrus, she held a position at Instructure as SVP of global marketing. During her time at Instructure, she led the global growth strategy and delivered marketing programs to fuel that growth, driving value from a private start-up to a publicly traded business valued at over $1 billion. While there, she improved sales generation by over 20%. Over her 25-year career, she has also served as the VP of Delivery Services for Datamark and has worked in a variety of client advocacy roles for global brands including Intel, Nortel Networks, Hyatt Hotels, and Disney.
Misty received her bachelor’s degree from the University of Utah. In addition to holding a position as Carrus’ CEO, she currently serves on the board of directors for Marketware, a cloud-based, healthcare tracking platform, and serves in an advisory role to Logikcull, Bibilu, and the Empirical Educator Project. She is also an active member in Women Tech Council and Utah Wonder Women, a group dedicated to developing women’s executive leadership.